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Microchips Aren’t Just for Pets: Tracking Employees and Wearable Technology

By in Human Resources Tag , , , ,

By Jo Ellen Whitney In a popular television show, a parent is panicking because he can’t find his 17-year-old daughter. His best friend looks at him and says, “Well, just check the chip, didn’t you chip her? Our dog got chipped before we even left the shelter.” While it was a joke clearly designed for laughs, as we’ve seen historically over the last 10 to 15 years, employee tracking has become an increasingly complex issue, whether it involves legislation prohibiting the requirement that employees get embedded microchips to GPS tracking. EEOC’s Position on ‘Wearables’ Eleven states have laws prohibiting employers…

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How AI Will Reshape HR in 2025

By in Artificial Intelligence and Machine Learning, Human Resources Tag , ,

By Louise Willoughby, In recent years, the HR world has felt the strong influence of AI, forcing leaders to rethink how technology can enhance their roles and team strategies. Starting in late 2022, with the unveiling of ChatGPT and the explosion of the AI hype cycle, HR leaders have been scrambling to integrate this technology into their operations. In doing so, they’ve been faced with fundamental questions about the field. What, in the end, is HR for? And how exactly can advanced technology help practitioners accomplish their aims more effectively? It has always been clear that AI was never going…

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There Is No Such Thing as a Work-Life Balance

By in Work Tag

by Celine Hosea We live in a unique age where multiple contradictions regarding self-optimisation exist simultaneously, much more so than in other periods of history. The ideal modern person encompasses difficult or near-impossible elements to attain side-by-side. For instance, industrial capitalism and ideas of good parenting evolved more or less simultaneously. The categorisation of emotional neglect as child abuse emerged only recently, right alongside rapid advancements in technology and increased career responsibilities. We are expected to be more present and emotionally accommodating parents yet spend longer hours at work. We are encouraged to take on side hustles and respond to emails outside…

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Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

By in Marketing Tag , ,

Written by: Caroline Forsey A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024. Download Now: Free Ad Campaign Planning Kit According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only…

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Becoming superhuman

By in Business Management, Self Improvement Tag ,

By Rob Snyder  We’ve all seen the startups that have gone from $0-$10M ARR in like 2 months with 10 employees. On one hand, it’s awesome and inspiring to see businesses grow that fast and that leanly. On the other hand, f*** me, right? How do they do it? How do some startups seem to grow super fast, how do some founders seem to make so much progress… while other, very smart founders stay stuck? There is an element to product-market fit here, obviously. But today, I want to focus on the productivity side - because it’s impossible to find product-market fit if you aren’t productive. Here’s…

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I Tried Three Generative AI CRMs: Here Are My Thoughts

By in Artificial Intelligence and Machine Learning, Sales Tag , , , , ,

by Zoe Ashbridge AI is becoming a core part of CRM systems. Considering the time-saving benefits, it’s unsurprising that generative AI CRMs can be incredibly valuable in helping businesses grow. I’ve already written an article on CRMs with AI, but I wanted to take my curiosity about AI and CRM one step further. So, in this article, I’m focusing specifically on three generative AI CRMs, how generative AI can improve the sales process, and much more. While researching this article, I’ve tried to find unique ways of using generative AI in CRMs. I’ve also spoken to people using it in their…

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AI and online reputation: How to stay in control

By in Artificial Intelligence and Machine Learning, Business Management Tag , ,

by Anthony Will From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation management in the age of AI In today’s digital-first world, a brand’s online reputation is more than just a reflection of its customer service. It’s a key driver of success or failure.  A single negative news story, an influx of bad reviews, or even an outdated piece…

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Refreshing content: How to update old content to drive new traffic

By in Content Marketing Tag , ,

by Jessica Foster Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to reset, refresh, and re-optimize your content is so important. A content refresh isn’t just about tidying up, though.  It’s also about making room for new ideas, renewed value for your readers, and timely relevance in the eyes of search engines.  This can…

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Therapy for ChatGPT? How to reduce AI ‘anxiety’

By in Artificial Intelligence and Machine Learning, Work Tag , , ,

by University of Zurich Distressing news and traumatic stories can cause stress and anxiety—not only in humans, but also in AI language models, such as ChatGPT. Researchers from the University of Zurich and the University Hospital of Psychiatry Zurich have now shown that these models, like humans, respond to therapy: an elevated "anxiety level" in GPT-4 can be "calmed down" using mindfulness-based relaxation techniques. Research shows that AI language models, such as ChatGPT, are sensitive to emotional content, especially if it is negative, such as stories of trauma or statements about depression. When people are scared, it affects their cognitive and…

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Understanding Business Quarters and Why They Matter

By in Business Management, Finance Tag

by Michelle Lodge My interest in the world of finance started during my tween years. My entrepreneurial family would tune into the closing stock report every weekday. Terms like fiscal quarters, dividends, and year-over-year growth were tossed around the dinner table in response to the news. Years later, I became a business reporter. Now, my life is structured around fiscal quarters, reporting on company performance at each quarter’s end. Here’s what I’ve learned about quarters in the financial world and my experience covering company performance for years. Table of Contents What Are Business Quarters? Why Business Quarters Matter Fiscal Quarters…

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