All posts by Nikki L

What Social Media Marketers Spend Their Time Doing

By in Marketing Tag

by Ayaz Nanji for MarketingProfs How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, Sprout Social surveyed 500 social media marketers in the United Kingdom and the United States. Respondents say a typical workweek is spent tackling a wide range of responsibilities, including content creation and approvals (5 hours per week, on average), data analysis and reporting (3.8 hours, on average), and strategic planning (3.6 hours, on average). Social media marketers say the tasks they most wish they had more time for…

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12 Recruiting Email Examples I Love (For Your Inspiration)

By in Uncategorized

by Kayla Irhig for HubSpot If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all. → Download Now: The Beginner's Guide to Email Marketing While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved.…

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Are we becoming less curious about SEO?

By in Marketing Tag

by Ash Nallawalla for Search Engine Land I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” He added, “E-A-T is a core part of our metrics.” E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Most are quick to say that they are not a part of any Google…

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When You Can’t See the Forest for the Trees

By in Sales

BY GEORGE BRONTÉN for the Art & Science of Complex Sales Everyone inside a company has their own point of view, but when we talk with executives, sales professionals, customer success team members, and everyone in between, there is one thing many of them seem to have in common: They’re frustrated with sales but don’t really know why. The CEO is frustrated because he can’t see why sales is performing like it should. The VP of sales is frustrated because he’s not getting the results he thinks he should. The managers are frustrated because the salespeople aren’t doing what they think…

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Best of SearchBot: Create a blog content strategy to boost SEO

By in Marketing Tag

by SearchBot for Search Engine Land Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me. Prompt: How to choose suitable topics for blog…

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Building Your Content Marketing Bridge

By in Content Marketing

by The MessageUp Newsletter Hi there! It’s Matt with MessageUp. At a recent networking event, I was chit-chatting with the CEO of an early-stage fintech company. Her business had recently secured Series A investment and she was busy hiring for key positions and preparing to launch the next version of their software. When I explained how MessageUp helps leaders to design and implement effective content marketing strategies, she nodded enthusiastically. As an accountant by training, she could immediately tell when a company had its financial affairs in order but, as she put it, “I’m not so sure about marketing.” Based…

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The Trap of Tying Your Identity to Your Job Title.

By in Work Tag

by ELENA VERNA on SubStack "What do you do for work?”  Does hearing this question freak you out? Excite you? Or do you just kind of answer on autopilot? If you’re inclined not to take the question too seriously, beware: Whether you like it or not, this seemingly simple inquiry will instantaneously categorize you within the social hierarchy. People use it to decide whether you are worthy of their time and respect. For instance, if you’re at a networking event in Silicon Valley, it will go something like this: ‘Oh, you’re a VP at Dropbox? How fascinating, let’s connect.’ ‘Oh,…

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Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

By in Marketing, Sales

by Marharyta Lazarieva for MarketingProfs How well is your marketing synchronized with the sales team? Some companies keep marketing and sales separate departments, while others merge them. But the real opportunity comes from making them work together smoothly. However, everyday tasks and hectic work schedules often distract from collaboration. If that sounds familiar, think about using multitouch engagement—a better, cheaper approach to lead generation. When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when the sales and marketing teams work together, they help build trust and…

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Three Qualities of Exceptional B2B Thought Leadership Content

By in Business Management

by Ayaz Nanji for MarketingProfs What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally. Some 48% of respondents say the overall quality of B2B thought leadership content they consume is good. Only 15% of respondents say the overall quality of B2B thought leadership content they consume is very good or excellent. Ensuring pieces are created by experts and delivering experiences in interesting ways are now table stakes: 62% of respondents say average or above average thought leadership content tends to be produced by prominent/well-respected experts, and 66% say…

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5 Steps Leaders Can Take to Unleash Their Team’s Strengths

By in Human Resources, Self Improvement

By Tyana Owings for HR Daily Advisor It’s not unreasonable to say most of us in leadership probably got there because we were really good as individual contributors, and someone saw potential in us to lead others. Alternately, and statistically more likely, we were thrown into leadership in the hope we could duplicate ourselves or at the very least – keep things moving along and it was an adventure in “just figure it out” as a new leader.  Zenger/Folkman has conducted research that most managers don’t receive any kind of training for their first 10 years in leadership. It’s a common…

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