Archive July 24, 2023

Marketing campaigns win big when performance and creative tango together

By in Email Marketing, Marketing

by Lisa Dare for Velocity Close Get the newsletter Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month. I hereby opt in to Velocity’s marketing crap. (Read our privacy policy to see what that means.)SubscribeSubscribe Every now and then, someone posts a great Twitter thread like this comparing older, more conceptual ads against their newer, info-intensive counterparts. And without fail, it reignites the debate over creative vs. performance marketing.  While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Sometimes we see these needs as opposed:  Clarity vs. cleverness  Features…

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How to use AI and Chrome extensions for quick SEO wins

By in Artificial Intelligence and Machine Learning Tag , , , , ,

by Lauren Busby for Search Engine Land In a fast-paced industry like SEO, quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients? This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.  1. Optimize titles and descriptions for improved click-through rates Optimizing your title tags for target keywords is one of the quickest ways to improve your rankings in Google. Getting to the top of the SERP is only half the battle. Your title and meta description must also entice visitors…

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You can’t eliminate bias within your marketing team

By in Marketing Tag , ,

by SEBASTIAN CUERVO, , AND RITOBAN MUKHERJEE for 42 Slash “SEO is dead.” “Lead generation is dead.” “Ebooks are dead.” Stop me if you haven’t heard some variation of these statements repeated over and over on social media. But often, the so-called experts promoting dogmas on LinkedIn have very little marketing experience themselves, have never worked in an in-house marketing team at a startup, or have a product to sell that benefits from that exact narrative. Marketing is neither art nor science. It’s a culmination of both, with different strategies and playbooks that work across different markets. What works for B2B enterprise may…

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag ,

by Adam Bai for HubSpot The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There's a major, often overlooked area of opportunity…

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How to Create a Unique, Relatable Brand as a Content Creator

By in Content Marketing, Marketing Tag , , ,

by Erica Santiago for HubSpot When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. What makes you stand out as a content creator? How do you create a content creator brand audiences can trust? We will explore what a personal brand is, why it's essential, and how to create a content creator brand. What is a personal brand? A personal brand is how…

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How relying on LLMs can lead to SEO disaster

By in Marketing Tag , , ,

by Jess Peck  for Search Engine Land “ChatGPT can pass the bar.”  “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ton of these. It seems like every day, there’s a new thread claiming that GPT is almost Skynet, close to artificial general intelligence or better than people.  I was recently asked, “Why doesn’t ChatGPT respect my word count input? It’s a computer, right? A reasoning engine? Surely, it should be able to count…

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What You Need to Know Before You Start an Email Newsletter

By in Email Marketing, Marketing Tag , ,

BY LIVIU TANASE, FOUNDER AND CEO OF ZEROBOUNCE, for INC. More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, if you’ve been planning to start an email newsletter, don’t delay. Through email, you’ll forge tremendous connections with your customers and prospects. But before you begin, here are a few things to keep in mind so you can be efficient and see results quickly. Choose your niche-;and stick to it One thing you must decide from the beginning is your content strategy. To…

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4 Pillars of B2B Brand Trust: How to Build Customer Confidence

By in Sales Tag , , ,

BY YOUNG ENTREPRENEUR COUNCIL for INC. In today's digital-first world, trust has become a precious commodity. Buyers are savvier and more suspicious. The good news? You can still earn their loyalty. Here are what I see as the four pillars of business-to-business brand trust and some practical tips on how you can create healthy business relationships with your customers.  Four Pillars of B2B Brand Trust Trust comes from showing competence, integrity, reliability and empathy in all interactions with B2B buyers.  1. Competence You need to demonstrate that you are a capable and knowledgeable partner. This means building a team of experts, staying up-to-date on industry…

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What B2B Marketers Can Learn From Missing Bullet Holes

By in Marketing Tag , , , ,

by B2B Marketing Directions Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions. Here's one mistake marketers need to avoid. Fueled by the explosive growth of online communication and commerce, marketers now have access to a huge amount of data about customers and potential buyers. Astute marketing leaders have recognized that this ocean of data is potentially a rich source of insights they can use to improve marketing performance. Therefore, many…

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5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)

By in Marketing Tag , , , , , ,

by Jessica Tee Orika for FOUNDATION If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired results.  Let’s jump right in.  1. Hootsuite  Hootsuite, a social media scheduling tool, invests in remixing existing content to fit different social media channels. The company knows that not everyone in its audience learns through reading or has the time to consume a 2000+ word article. So, its…

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