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Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

By in Marketing

by Mat Zucker, Kate Price for MarketingProfs For marketers who spent most of the past year trimming budgets and delaying launches, it's no shock that 2024 will bring more of the same. A recent study from Gartner found that 75% of senior marketers report being asked to do more with less, and 86% agree that those budget cuts mean making big changes in how they work to achieve their goals. If marketers thought the economic outlook would become clearer, they're likely disappointed. The risk of recession in the year ahead keeps falling and labor markets are strong, but consumer confidence is still shaky. That…

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Which Hogwarts House Do Marketers Belong To? [Infographic]

By in Marketing, Work Tag ,

by Ayaz Nanji for MarketingProfs Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. An infographic (below) from Media Update covers whether you're more Gryffindor, Slytherin, Ravenclaw, or Hufflepuff. Specifically, it looks at how four key traits of great marketers—bravery, ambition, intelligence, and empathy—correspond to each house. Check out the infographic:

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How To Make On-Site Perks Fair For Remote Employees

By in Human Resources

EXPERT OPINION BY ALISON GREEN for INC. Inc.com columnist Alison Green answers questions about workplace and management issues--everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor. Here's a roundup of answers to four questions from readers. 1. How can I make our on-site perks fair for our remote employees? I manage a team that's a mix of on-site employees and remote workers. I'm intentional about keeping my remote workers included in both regular work-related and social/sidebar conversations. However, we'll sometimes order lunch for everyone in the office or have an occasional pizza party.…

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Marketing as a Service, or How to Improve B2B Marketing Impact

By in Marketing Tag ,

by Domenic Colasante for MarketingProfs When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard cost-cutting lever. Meanwhile, B2B CMOs are given goals to generate growth for the business through more pipeline and revenue impact. Clearly, those two approaches are in conflict with each other. Modern CFOs, however, understand that crises sometimes present opportunities—that focusing on transformation instead of stark cost-cutting can lead to increased growth and operating efficiency. The reality is that CFOs can recommend a lever for marketing that…

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[Book Review] An Authoritative Road Map To High-Impact Content Marketing

By in Content Marketing Tag

by G. DAVID DODD for B2B Marketing Directions Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. If you haven't read Content Marketing Strategy, I recommend that you add it to your reading list for 2024. Shortly after I finished Rose's book, I discovered and read Purna Virji's new book, High-Impact Content Marketing:  Strategies to Make Your Content Intentional, Engaging and Effective (Kogan Page, 2023). This is also an excellent book, and I enthusiastically recommend it. Purna Virji is…

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The Very Real Corporate Impact of Employee Depression

By in Human Resources Tag

By Lin Grensing-Pophal, for HR Daily Advisor Depression and other mental health issues have long been considered a taboo topic of discussion, both in the workplace and in society more generally. People traditionally have not been very open about their mental health, especially with employers, both for fear of social stigma and being seen as unfit for their job. Attitudes toward mental health issues, though, have advanced and matured significantly in recent years. That makes both the prevalence and impact of depression and other mental health issues more visible. How Prevalent Are Mental Health Issues and Depression in the Workforce? According…

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19 Best Free Marketing & Sales Templates for Microsoft Excel

By in Marketing, Sales Tag ,

by Carly Williams for HubSpot In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, I've put together a detailed list of templates you can start using to simplify your sales and marketing tasks. Download 10 Excel Templates for Marketers Know what's even better? You can download a kit of Excel templates in one fell swoop. Free Excel Marketing Templates 10 free templates to help you master marketing with Excel. Marketing Reporting Template Email Planning Template SEO Template And…

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4 pillars of an effective SEO strategy

By in Marketing Tag

by Marcus Miller  for Search Engine Land SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.  The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO: How well your content can be crawled and indexed. Content: Having the most relevant and best answers to a prospect’s question.…

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Intro to the MKT1 Method: A crash course in B2B startup marketing

By in Marketing Tag

by MKT1 Newsletter Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. At the risk of taking ourselves a bit too seriously, we are now calling this the “MKT1 Method”—because we love alliteration and this definitely is not a playbook. So what better time to summarize the building blocks of the MKT1 Method than an end of year post? But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1’s content. Something marketers can point founders to, marketing leaders can point…

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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot’s Sales Director

By in Sales

by Dan Tyre for HubSpot So, like, I’ve been a salesperson for years and, well, I’ve learned kind of a few things. And today, I want to, um, share some of what I’ve learned with you — if that’s okay? If you’re a salesperson and you speak like this, here’s a reality check: It is going to be very, very hard to convince prospects to buy. No matter how much you know, if you don’t speak like an authority figure, you’ll never be treated like one. And prospects don’t buy from salespeople they don’t trust. It’s not easy to build…

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