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The 6 Risks of AI Content

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag , , , ,

by Ryan Law for Animalz There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns. These use cases have risks associated with them. There is the risk of factual inaccuracy and hallucination. Risk of copyright infringement and legal challenges. Risk of Google penalization. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line.…

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Unlearn what you’ve learned about content marketing.

By in Content Marketing, Marketing

by SEBASTIAN CUERVO AND RONNIE HIGGINS for 42 Slash If you want to succeed in the new era of content marketing, the first step is to accept a painful truth: the playbook everyone has been using for more than a decade is inadequate for addressing the needs of today.  Sure, some of the tried-and-true strategies and tactics that gave rise to content marketing’s dominance over the last few years will remain. SEO and email are far from dead, too. But the game has changed tremendously.  What’s changed:  The tyranny of platform algorithms:  We are at a different moment of the internet…

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How To Nurture a Culture of Documentation in Remote Teams

By in Business Management, Human Resources, Training Tag , , ,

by Remote-Work.io Here's your ultimate guide to creating, maintaining, and following a robust documentation culture in remote teams. How to nurture a culture of documentation in remote teams Humans are terrible at data storage! It's obvious that we'll one day forget the things we know today. This makes it even worse for teams. Because employees are a vital part of every organization. The truth is, employees will eventually leave. And when they do, the knowledge they contributed to you will be lost forever. That's why every organization needs a robust documentation culture. It's not just for remote teams. All sorts of organizations…

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How to (Appropriately) Qualify Leads for Enterprise Sales in 2023

By in Revenue, Sales Tag , , , ,

by Jason Bradwell Last week, I was trawling through one of the seemingly hundred-plus Slack groups I’ve joined when I came across this question in a #AskMarketing channel: “We’re seeing a significant drop in ROI on Google Ads and LinkedIn Ads. What’s your approach to increase inbound lead gen in 2023?” Ah. The million-dollar question. And it got me thinking. If you spend any time following B2B marketers on social media (especially LinkedIn) then it is almost a certainty that you have come across the argument that building a strategy around the collection of marketing-qualified leads (MQLs) is a waste…

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Your Passwords Suck (and How To Fix Them!)

By in Human Resources, IT Security, Work Tag ,

by National Cyber Passwords…we all have them…lots of them!! So many different logins these days and everyone can’t be the same. Why not? Because if one gets compromised, then they all get compromised. Amazingly enough, in 2021, the most used password was 123456.1 This should tell you that many people don’t give their passwords much thought. But does it really matter any longer? With Multi-Factor Authentication becoming a regular component of extended protection of one's user account access, are passwords still important?  YES. No matter how you look at it, a strong password can make things more difficult for an attacker…

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A Two-Minute Burnout Checkup

By in Business Management, Human Resources, Self Improvement, Work Tag , ,

by Chris Bailey for HBR Burnout is devastating. A few years ago, deep in the throes of it, I found myself grasping for tools or frameworks to help me get to the other side. If you’re facing a similar situation, let me share a few things I wish I had known earlier. First, I’ll outline the basics about the signs of burnout and the aspects of our work that tend to cause it. Second, I’ll share a two-minute burnout checkup I created to monitor my own mental well-being and to make sure I don’t reach the point of burning out…

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A masterclass in pricing psychology

By in Sales Tag ,

By Peter Ramsey at built for mars Take up for Netflix's ad-supported subscription was initially slow. The Wall Street Journal reported that only 9% of new signups opted for it, and of those who were happy to watch ads, 43% had downgraded from more expensive options. So Netflix made a simple design tweak: to 'hide' one of their most popular packages. The result: sign-ups to their ad-tier doubled. This case study demonstrates a masterclass of pricing psychology, and how simple changes (reliant on data and experimentation) can significantly alter the course of your product. Although before we start, I want to be clear about something: what you're about to see…

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How To Think In Funnels (And Achieve The Best Possible Outcomes)

By in Business Management, Content Marketing, Marketing, Sales Tag , , , ,

by Frontera Blog Thinking in funnels is a mental model that breaks down your goals into different stages. So you can improve the conversion at each stage to achieve the best possible outcomes. We’ll start with a marketing story from the 1890s to understand how it was born. And finish with how to think in funnels. Let’s go. In 1898, Elias Elmo Lewis created a formula that changed marketing forever. He had an advertising agency. And he wrote newspaper ads for his clients — which was the main channel to reach potential customers before radio and TV. Like any advertiser, Lewis wanted to sell…

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Why You Shouldn’t Use Scrum. Do This Instead!

By in Business Management Tag , , , ,

by Remote-Work.io Scrum slows down work and has a higher probability of leading your team to intense burnout. Transform your work process with this instead! Photo by Parabol | The Agile Meeting Toolbox on Unsplash Are you tired of Scrum making your team meetings feel like a never-ending episode of The Office? Are you over the constant sprints and stand-ups, leaving you feeling like a hamster on a wheel? Scrum is fundamentally incompatible with setting up asynchronous processes in your remote team. And failure to setup remote processes means you won’t be able to hire across time zones. Essentially, with Scrum, your team…

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The 3 Phases of Product-Led Growth: The Triple Whale Method

By in Marketing, Operations, Sales Tag ,

by Gigi Levy-Weiss for NfX Truly product-led companies are countercyclical. Even in a downturn, when customers are shutting down or slashing spending, your product or service remains in their stack. You made something they can’t live without. Love from the market is how the best companies gain ground – in any economic environment. It is the clearest sign of product-led growth. But it doesn’t just happen to you. There’s a playbook for it. When we invested in Triple Whale at the very beginning, they only had a few hundred customers. But Twitter was hopping with Shopify sellers declaring their love for the…

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