by THOMAS MCKINLAY for Ariyh
Don’t misspell your brand name
How to validate your B2B startup idea
By LENNY RACHITSKY for Lenny's Newsletter Welcome to part two of kickstarting and scaling a B2B business. Here’s where we’re at: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea ← This post Part 3: How to identify your ICP Part 4: How to find and win your first 10 customers Part 5: How to find product-market fit Part 6: How, and when, to hire your early team Part 7: How to scale your growth engine Let’s get into it. A huge thank-you to Akshay Kothari (COO of Notion), Ali Ghodsi (CEO of Databricks), Barry McCardel (CEO of Hex), Boris Jabes (CEO of Census), Calvin French-Owen (co-founder…
Top 3 AI Tools for High-Quality Content Creation
by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…
10 Essential Tips for Successful Event Marketing
by Ray Sheehan for MarketingProfs When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices for event marketing, and those practices can better ensure a successful year of events for your business. Event marketing occupies 21% of most corporate marketing budgets, according to one study. That's a lot of money, time, and effort going into event marketing. Following these tips may make those investments worthwhile. 1. Get the timing right With business and marketing budgets, timing is everything.…
Navigating discovery call flow (TEMPLATE)
by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m ramping up 2 new reps this quarter. As part of their onboarding, we’ve been listening to sales calls together, sharing feedback on what worked and what didn’t, and how we would improve the call overall. It’s been eye-opening to realize how inconsistent our discovery process has been. I’m hesitant to roll out a script, but it’s clear we need some more guidance around qualification. Where should I start? ~Prioritizing DiscoverySubscribe DEAR PRIORITIZING DISCOVERY: Qualification is such a critical part of the sales process. Too often, sales leaders focus on listening…
[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing
by B2B Marketing Directions (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world. The B2B Marketing Benchmark survey used a sample of 1,954 B2B leaders from eight countries. Survey respondents were CFOs, CMOs, and senior-level marketers. The survey included participants affiliated with companies of various sizes operating in a variety of industries. Survey data was collected from March 24 through May 5, 2023. LinkedIn and Ipsos…
What Is Generative AI and How Can Marketers Use It Now?
By Michael Brenner for Marketing Insider Group Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle. Generative AI has the power to speed up the process and still produce top-notch content. It’s also capable of providing valuable insights that can help you better understand and serve your audience. In this post, we’re discussing why every marketer should be using Generative AI…
How to Attract and Retain Top B2B Marketing Talent
by Gergo Vari for MarketingProfs You may already be aware of the labor shortage in the US that is affecting nearly all sectors of business. But let's take a look at the consequences. Part of the ripple effect is that the labor shortage has significantly increased the importance of attracting and retaining marketing talent. Senior-level marketers responsible for their company's marketing department staff need to stand up and take notice. The disparity between the number of job openings (over 10 million in the US) versus the number of job seekers (under 6 million) according to the US Bureau of Labor Statistics, combined with…
Is B2C and B2B Growth… the same?
by ELENA VERNA for Elena's Growth Scoop There is a cute penguin mascot on Oracle’s home page… 🤯 What is this consumer-like ‘thing’ doing here if this is a traditional enterprise B2B company geared at serious enterprise buyers? Shouldn’t it all be corporate and serious? There is a powerful consumerization trend sweeping across the B2B landscape, where business software is starting to look much more like consumer products. Colorful icons, cute mascots, emojis, friendly language, easy-to-use interfaces, and habit-forming experiences make B2B products feel like a joyride rather than a slog through the Siberian tundra. Companies like Dropbox, Miro, Slack,…
Is Conversational Content Finally a Reality?
By Michael Brenner for Marketing Insider Group We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof? Email usage has dropped by 25%. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. But, it’s not all doom and gloom. While traditional tactics…