Category Work

How to Get to Inbox Zero in Gmail, Once and for All

By in Work Tag , ,

by Lindsay Kolowich Cox for HubSpot We’re inundated with email daily — making it hard to keep track of tasks and manage your workflow. However, organizing your emails doesn’t have to be a pain. In fact, it’s possible to get your Gmail inbox to zero in as little as 15 minutes. While we can’t stop new emails from coming in, we can help you organize it better. → Download Now: The Beginner's Guide to Email Marketing I stumbled upon Andreas Klinger’s inbox zero method for Gmail years ago and his method still works for me to this day. In this post, I'll show…

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My Colleague Thinks Working From Home Means I’m Available 24/7

By in Human Resources, Work Tag , , ,

How do I get her to back off? BY ALISON GREEN for Inc. A reader asks: I work at a small company, almost completely from home. I go into the office about twice a month, and for the most part, it's been a dream. I am vastly more productive and have found that my mental health has improved drastically. Since the transition, I have done everything I can think of to set clear expectations as far as when I am available. I have specific, set hours when colleagues can expect me to be at my desk. I use away messages to…

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The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

By in Business Management, Email Marketing, Work Tag , ,

by Ayaz Nanji for MarketingProfs Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. An infographic (below) summarizes findings from the poll of 1,000 workers in the United States, which was conducted by Preply. It looks at the 10 phrases rated as the most passive-aggressive by workers as well as the five communication behaviors that workers rate as the most passive-aggressive. Check out the infographic:

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McDonald’s Just Wrote an Ad With ChatGPT. The Results Were More Inspiring Than You’d Think

By in Artificial Intelligence and Machine Learning, Information Technology, Work Tag , , , ,

BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC Imagine if you hired a lawyer, or a marketer, or an advertising agency to do some work for your business.  Next, imagine that they came back with a bill for their services. Finally, imagine that when you looked at their work product, you realized they'd simply asked ChatGPT for an answer, and passed it along to you verbatim. Would you be disappointed? I think you might. But there are exceptions to every rule, and that's where McDonald's comes into this story. Earlier this month, McDonald's apparently unveiled an advertisement in Brazil that consists…

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How to Implement a 4-Day Workweek–According to 1 Business That Successfully Made the Change

By in Human Resources, Work Tag , , ,

BY SARAH LYNCH for INC In 2022, Jake Kurtz was burned out. But as the CEO and founder of his own social media management agency, Brick Media in Tampa, he realized that he had the power to make a change in the way he and his company worked. That led him to test run a four-day workweek. He'd come across studies supporting the success of four-day workweek pilot programs: In one U.K. study, 92 percent of companies that tested a four-day workweek planned to continue with the schedule. Once an employee fantasy, the shortened workweek has gained serious traction, with small businesses leading adoption. Kurtz thought: Why not give it a try?  …

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(Mildly) surprising copy converts better

By in Marketing, Work Tag , , , , , ,

by THOMAS MCKINLAY for Aryih “Uber Eats delivers a delicious meal to your door”vs“A delicious meal at your door, by Uber Eats” These sentences mean the same thing.  But the second one uses a less predictable order and combination of words. So people pay more attention to it. Get the amount of surprise just right (just enough, but not too much), and you could get up to 127.5% higher click-through rates (CTRs). If you’re a marketer or copywriter that likes to write fun and snarky copy, this is your dream come true. Now you have scientific evidence that your copy…

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How Can I Avoid Talking Shop Outside Of Work?… and three other tricky workplace dilemmas.

By in Human Resources, Self Improvement, Work Tag , , , ,

BY ALISON GREEN, INC.COM COLUMNIST Here's a roundup of answers to four questions from readers. 1. How can I avoid talking shop outside of work? I have a colleague who I am sharing a few really challenging, long-term projects with. They're great to work with and we're getting a lot done. The only problem is that we live in the same part of town and frequently bump into each other on the way in -- which in itself is fine but they often immediately start talking about work, including ideas they've just had and are expecting my opinion on. I care about my work…

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How to Enable Macros in Excel

By in Information Technology, Marketing, Operations, Work Tag , , , , ,

by Nathan Ojaokomo for HubSpot Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users. The good thing is that learning how to enable macros is relatively easy, and in this article, we’ll show you how to enable macros in Excel, since they are disabled by default.…

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The unconventional Palantir principles that catalyzed a generation of startups

By in Business Management, Work Tag

by ADAM JUDELSON for Lenny's Newsletter Next in my special paternity-leave guest series, I’m excited to bring you an incredible post by Adam Judelson. Adam spent seven years at Palantir, where he led product for their flagship Gotham data platform. Below, Adam shares his most lasting lessons from his time at Palantir. After Palantir, Adam went on to lead product at Slingshot Aerospace, built a startup for Deloitte, and then served as president at mePrism, where he grew their data privacy marketplace from zero to 100 million data points protected. Adam is also a two-time founder and advisor to businesses ranging from scrappy drone…

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New Marketing Jobs That Could Focus on AI [Data + Examples]

By in Artificial Intelligence and Machine Learning, Human Resources, Information Technology, Marketing, Work Tag , , , ,

by Erica Santiago for HubSpot It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found. Free Report: The State of Artificial Intelligence in 2023 AI Marketing Jobs AI Trainers Writers with AI Experience Digital Marketers with AI Knowledge What do AI-driven marketing jobs mean for marketers? AI Marketing Jobs The following are marketing jobs and opportunities…

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