Archive July 29, 2025

Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO

By in Marketing Tag , , , ,

Written by Pavel Israelsky Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit. The content economy is in trouble. AI crawlers read websites, summarize information, and offer answers without sending users to the original source. The result? A dramatic drop in traffic from AI models, declining ad revenue, and a growing threat to the business model that has powered the web for decades. Now, Cloudflare is stepping in with a new approach. Just two weeks ago, CEO Matthew Prince said in an interview with Axios: “AI is going…

Read More

Six Social Media Tips for Introverts [Infographic]

By in Marketing Tag ,

by Ayaz Nanji The need to constantly put yourself out there and engage on social media can be an introvert's nightmare. So, what can you do to have an impact while maintaining your equilibrium? An infographic (below) from Media Update looks at how introverts can show up on social media without burning out. Specifically, it delves into six helpful tips: choose your platforms wisely, batch-create content, set clear boundaries, play to your strengths, lean into low-energy content, and protect your mental health. Check out the infographic: Originally posted on MarketingProfs

Read More

“Dear Marketers, How do you build an IRL events strategy?”

By in Events

🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 10 of “Dear Marketers with Emily Kramer & Friends” podcast, brought to you by Typeform, Framer & Customer.io. Listen or watch the podcast on Spotify, Apple Podcasts, or YouTube. Plus read the full newsletter below for an even deeper dive on the topic. The newsletter is meant to augment the podcast, not just recap it. Today’s question: “Dear marketers, I’m Daphne, the CMO of Voyantis. We’re really excited to keep investing in our event strategy, and I’d love to hear from you any new and innovative ways you’ve seen marketers leveraging events. And also how to think through balancing investing in…

Read More

Why learning to code still matters

By in Information Technology Tag

Are AI capabilities making learning to code obsolete? Not according to the leaders at Kode With Klossy, who say that coding can lead to many career skills that apply across industries. Karlie Kloss, founder of Kode With Klossy (KWK), and Osi Imeokparia, KWK’s CEO, say the process of coding builds more career skills than knowing how to write instructions for a computer. On this episode of At the Edge podcast, they speak with McKinsey Senior Partner Lareina Yee about how KWK’s programs teaching 13-to-18-year-old young women and gender-expansive teens how to code help enable the students to develop critical thinking skills, improve their problem-solving abilities,…

Read More

239% growth from… print mail?! Why you shouldn’t sleep on direct mail.

By in Marketing

Written by: Curt del Principe If I told you about a local business that’s seen 239% growth since the pandemic, what channel would you guess they were leading with? Paid ads? TikTok? Blood magic? If I said “print mail,” you’d probably think blood magic was more likely. But last year, 84% of marketers said direct mail had the highest ROI of channel they use. 🤯 When I heard that stat, I knew I had to find an expert who could explain it. What I found was a master who not only knows direct mail — she used it to build her own 9-figure business. Joy…

Read More

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

By in Work Tag ,

by Maialen Martinez Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role of emotions in B2B marketing, Brand Finance partnered with System1, a creative effectiveness platform that specializes in evaluating advertising effectiveness. System1's Test Your Ad platform uses a proprietary tool, FaceTrace, to measure emotional response. Participants are shown a series of facial expressions and asked to select the one that best reflects how they felt after viewing an advertisement. These responses are converted into a…

Read More

The Power of Long-Form Content: Why It’s Still Relevant in SEO

By in Content Marketing

By Giana Reno In the ever-changing world of SEO, it’s easy to get caught up in the latest trends and techniques. Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. However, one content format has remained consistently powerful for SEO: long-form content. But why does long-form content still matter in a time when quick, bite-sized information seems to dominate the internet? Let’s dive into why long-form content is more important than ever in SEO. 1. The Role of Long-Form Content in Answering User Intent Search engine optimization isn’t just about using keywords correctly. It’s…

Read More

The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function

By in Marketing

by Maialen Martinez Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role of emotions in B2B marketing, Brand Finance partnered with System1, a creative effectiveness platform that specializes in evaluating advertising effectiveness. System1's Test Your Ad platform uses a proprietary tool, FaceTrace, to measure emotional response. Participants are shown a series of facial expressions and asked to select the one that best reflects how they felt after viewing an advertisement. These responses are converted into a…

Read More

Accelerating impact from day one: A guide for new CROs

By in Business Management Tag , ,

The first few months in the chief risk officer role are critical to lay the foundation for success. By practicing six habits, CROs can differentiate themselves from day one. Stepping into the role of chief risk officer (CRO) comes with a lot of questions: Where to start, what to prioritize, and how to make an impact? The way new CROs approach these questions in their earliest months shapes their ability to achieve long-term success. To understand the mindsets, skills, and practices that work best for new CROs, McKinsey conducted in-depth interviews with more than 30 current and former CROs of major…

Read More

Eight Less Traditional Ways People Are Using AI at Work

By in Artificial Intelligence and Machine Learning, Work

by Ayaz Nanji What are some of the less traditional ways that people are using artificial intelligence tools in their workplaces? To find out, AI Resume Builder conducted a survey in April 2025 among 1,000 full-time workers in the United States. One-third of respondents say they have used AI tools for work-related tasks in the previous month. Among this group, some of the less traditional uses of AI include turning to the tools to set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations. More than half of respondents who use AI at…

Read More