Keystone6

April 6, 2023

DEAR B2B MARKETING CONSULTANT – WHAT SERVICES DO YOU OFFER?

by Lydia Vogtner @ Lydia's Marketing Consulting As a B2B marketing consultant I get asked a lot about what I do and don’t do, because the term “consultant” can mean many things. I’m sure other consultants do too; everyone has different competencies or experiences that shape what they do and don’t offer. In 2012 I broke away from ‘Corporate America’ to be a freelance virtual marketing communications consultant. My Services page gives specifics of my offer but to summarize, here’s how I roll… Why people hire me People usually hire me for my experience as a communications strategist and marketing generalist. I have…

April 6, 2023

Strategies to Encourage Employee Relationships in a Remote Workforce

By Nikki L in Work Tag employee relationships, happy employees, remote employees, Remote Work, remote workforce, work, working from home

originally published on avtx.com Building relationships in a remote work setting can be an incredibly difficult hurdle for teams and organizations to navigate. In an in-person environment, employees can more naturally connect and collaborate with one another. Without the physical workplace, it becomes much more challenging for employees to sustain these interpersonal activities. As a result, remote teams often become less connected. By taking the right steps, you and your staff can facilitate remote relationship building on your team, ensuring that you have a strong foundation to help achieve your business goals. ESTABLISH CALENDAR BLOCKS FOR CASUAL CHATTING Unlike in…

April 5, 2023

Should Your Small Business Accept Cryptocurrency in 2023?

By Nikki L in Cryptocurrency, Finance Tag bitcoin, cryptocurrency, finance, small business

By Andrew Mosteller @ business.org The rise of cryptocurrency has prompted businesses to take a deeper look into this intriguing financial technology. Many are realizing that cryptocurrencies are here to stay, with some experts theorizing it will be the future of the financial sector. With all this hype and the wild swings many cryptocurrencies have experienced this year, many small-business owners have been left wondering what to do to capitalize on this boundary-pushing technology. We’ll take a look at what some businesses are currently doing about cryptocurrency and then examine simple ways you can incorporate crypto into your business. Cryptocurrency Definition Cryptocurrency…

April 4, 2023

How To Stay Connected To Your Team While Working Remotely

By Nikki L in Work Tag boost morale, remote team, Remote Work, working from home, working remotely

by Caroline Castrillon on Forbes.com Clearly, remote work is here to stay. Not only does it give employers more hiring options, but it also benefits employees. Research from Owl Labs found that remote and hybrid employees were 22% happier than workers in an onsite office environment and stayed in their jobs longer. Also, remote workers had less stress, more focus and were more productive than when they were onsite. As it turns out, working remotely benefits employees both mentally and physically. However, remote work still has its challenges. It can be difficult to maintain consistent communication with your team, which can increase feelings of…

March 29, 2023

Qualitative and Quantitative Research for Small Business

By Nikki L in Market Research, Marketing Tag qualitative, qualitative research, quantitative, quantitative research, reseach, small business

by the Business & IP Centre at the British Library If you’re a time-starved entrepreneur, there’s little doubt that market research can appear a daunting prospect. Where do you begin? You might already feel like there aren’t enough hours in the day as you attempt to establish your business, but it’s vital that you ring-fence some time to sit down and better understand your industry before you go ahead with new business ideas. Market research for small businesses broadly falls into two distinctive categories – qualitative research and quantitative research. Both of which have their own strengths, but when used together,…

February 22, 2023

Understanding B2B Marketing Metrics: Common KPIs in B2B Marketing…and How to Use Them!

By Nikki L in Marketing Tag kpi, lead generation, marketing campaigns, marketing metrics, Return on investment, roi, social media engagement, website traffic

Looking to measure your B2B marketing success? Learn about the most common key performance indicators (KPIs) and how to use them effectively If you're a B2B marketer, you know that measuring the success of your marketing efforts is crucial. By tracking and analyzing key performance indicators (KPIs), you can gain valuable insights into the effectiveness of your campaigns and adjust your strategy accordingly. But with so many metrics to choose from, it can be challenging to know which ones to focus on. In this article, we'll explore the most common KPIs for B2B marketing and how to use them effectively.…

February 21, 2023

How to get ahead of 99% of people in twelve months

By Nikki L in Business Management, Self Improvement Tag 1%, average people, better than average, determination, goals, hard work, massive success, mentors, midful decisions, personal development, personal success, prioritize, success in business, successful people, take action, take risks, unfulfilled

Are you tired of feeling stuck in your career or business? Do you want to achieve massive success and get ahead of the competition? Look no further than these lesser-known strategies that most people aren't talking about. According to a recent Medium article, only 1% of people actually achieve their goals, leaving the remaining 99% feeling unfulfilled and stuck. But it doesn't have to be that way. By implementing these strategies, you can get ahead of the competition and achieve the success you deserve. The first strategy is to focus on personal growth. This means investing in yourself and constantly…

February 15, 2023

Save 20 Hours a Week, Remove These 4 Things NOW!

By Nikki L in Human Resources, Self Improvement Tag personal improvement, prioritize, productivity, time management, to do list

As a blogger, author, and investor, it's Darius Foroux's job to Get Things Done. But, in this article, he suggests that you "do less. Remove things. That’s because time is limited....So let’s remove all those inconsequential things to make space for things that actually matter." Step one, he suggests, is throwing your "to do" list out the window. 'Always ask yourself: “What’s the top 3–4 most important things that make the most significant impact on my life and career?” You don’t need a to-do list to remember those things. And you can focus that time and energy on execution instead of obsessing…

February 14, 2023

Cost Per Action (CPA) versus Cost Per Mille (CPM)

By Nikki L in Marketing Tag cost per action, cost per mille, cpa, CPM

As a marketer, it's essential to know the difference between Cost Per Action (CPA) and Cost Per Mille (CPM). Both are popular pricing models that digital advertising platforms use, but they serve different purposes. CPA, also known as Cost Per Conversion, is a pricing model where an advertiser pays for a specific action taken by a user, such as making a purchase, filling out a form, or subscribing to a newsletter. The advertiser only pays when the user performs the desired action, making it a performance-based pricing model. CPA is ideal for advertisers who want to measure the effectiveness of…

Home