Category Marketing

What You Need to Know Before You Start an Email Newsletter

By in Email Marketing, Marketing Tag , ,

BY LIVIU TANASE, FOUNDER AND CEO OF ZEROBOUNCE, for INC. More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, if you’ve been planning to start an email newsletter, don’t delay. Through email, you’ll forge tremendous connections with your customers and prospects. But before you begin, here are a few things to keep in mind so you can be efficient and see results quickly. Choose your niche-;and stick to it One thing you must decide from the beginning is your content strategy. To…

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What B2B Marketers Can Learn From Missing Bullet Holes

By in Marketing Tag , , , ,

by B2B Marketing Directions Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions. Here's one mistake marketers need to avoid. Fueled by the explosive growth of online communication and commerce, marketers now have access to a huge amount of data about customers and potential buyers. Astute marketing leaders have recognized that this ocean of data is potentially a rich source of insights they can use to improve marketing performance. Therefore, many…

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5 SaaS Brands Doing Social Media Right In 2023 (Steal Their Strategy)

By in Marketing Tag , , , , , ,

by Jessica Tee Orika for FOUNDATION If you’re curious about how leading SaaS brands are using social media as a distribution channel, this piece is for you. I break down how five SaaS companies use these platforms, as well as tips on how you can use the channel to get your desired results.  Let’s jump right in.  1. Hootsuite  Hootsuite, a social media scheduling tool, invests in remixing existing content to fit different social media channels. The company knows that not everyone in its audience learns through reading or has the time to consume a 2000+ word article. So, its…

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How to say ‘no’ as a digital marketer

By in Marketing Tag , ,

by Scott Garrett for Search Engine Land If you say “yes” to one thing, then you are saying “no” to something else.  Our time is finite, so when you accept to take on a project, task or experiment, you are declining many other activities you could be doing instead.  It is critical to be intentional about when to say “yes” and “no.”  As digital marketers, we should challenge ourselves to say “no” more often to:  SEO campaigns doomed to fail due to a lack of holistic planning. Marketing technology that is below budget but does not meet our needs. Unnecessary meetings where nothing…

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How to beat the sugar rush of short term campaign leads

By in Email Marketing, Lead Generation, Marketing Tag , ,

by Cameron Williams for Velocity Does this sound familiar? “Our last campaign generated loads of leads! Why haven’t any of them become opportunities?.” “HUNDREDS of people clicked on our ad! Why is no-one signing up for a demo?” “We delivered a record number of MQLs to the sales team last quarter! So why aren’t they using them?” If it does, you’re not alone. Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to…

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ChatGPT Isn’t Coming for Your Marketing Business

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , ,

BY CONRAD EGUSA, KATIE KONYN for INC Two months have passed since the latest model of ChatGPT was released and it's fair to say that the media and creative industries are living in a moment of self-doubt. While AI is far from a new technology, its real-world applications were previously mostly limited to data-focused tasks such as analytics and process automation. The latest generative AI tools, however, have exceeded most of our expectations in their ability to produce creative content - something which, until very recently, was believed to be the sole preserve of humans. Now that tools such as ChatGPT-4 and…

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(Mildly) surprising copy converts better

By in Marketing, Work Tag , , , , , ,

by THOMAS MCKINLAY for Aryih “Uber Eats delivers a delicious meal to your door”vs“A delicious meal at your door, by Uber Eats” These sentences mean the same thing.  But the second one uses a less predictable order and combination of words. So people pay more attention to it. Get the amount of surprise just right (just enough, but not too much), and you could get up to 127.5% higher click-through rates (CTRs). If you’re a marketer or copywriter that likes to write fun and snarky copy, this is your dream come true. Now you have scientific evidence that your copy…

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Revolutionizing Content Strategies: The Impact of Generative and Chat AI on Modern Marketing

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , , , , , , ,

By Kara Parlin for Contently The world of content marketing is changing at a rapid pace, thanks to the revolutionary advancements in artificial intelligence (AI). Since chat AI and generative AI emerged, businesses now have access to powerful tools to help them create engaging, high-quality content like never before. But with the dizzying pace of new AI-powered tools released almost weekly, marketers can have a hard time deciding how to integrate AI into their content strategies. Let’s explore the latest AI-driven technologies and their impact on the content landscape, as well as discuss how businesses can stay ahead by leveraging these tools effectively.…

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What are 5 P’s of marketing? (With examples)

By in Marketing Tag , , , , , , ,

by the Marketer Milk Team One of the most enduring concepts in marketing, the 5 Ps of marketing, dates to the 1940s. Originally conceived as the four Ps of the marketing mix, the first known mention, according to Wikipedia, is attributed to Prof. James Culliton of Harvard University, who featured the Ps in his article The Management of Marketing Costs. Here are the 5 Ps of marketing as originally conceived (the last one was subsequently added): Product: The design, niche, and functionality of the offering. Price: How the product is priced, compared to competitors. Promotion: How key messages about the product reach the…

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How B2B Marketers Feel About AI

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , ,

by Ayaz Nanji for MarketingProfs Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2. The report was based on data from a survey conducted in April 2023 among 348 B2B marketers who work for US businesses with 50 or more employees. Some 34% of B2B marketers say they feel hopeful about AI, 26% excited, 16% apprehensive, 7% relieved, 5% terrified, and 12% indifferent.  Some 79% of B2B marketers say they expect to incorporate more AI into their overall strategy and tech stack…

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