Category Marketing

SaaS Content Marketing: Why You Should Focus on Bottom of the Funnel First to Drive Signups

By in Content Marketing, Marketing, SaaS Tag

By Benji Hyam for Grow & Convert If you talk to content marketers at SaaS companies (both in-house and other agencies), almost everyone will tell you that you need to focus on top of the funnel content first. Why? Because most marketers assume everyone starts at the top of the funnel and slowly makes their way down the funnel via nurturing and more content. The logic typically sounds like this: “Well first, the customer needs awareness: They need to know about the problem. Then, they need to consider different options: Look for solutions. Then they’ll convert: Sign up to try your solution.” Yes, in theory, every single customer for any product goes…

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5 Types of Content to Spice up Your B2B Marketing

By in Content Marketing, Marketing, Sales Tag , , , , ,

By Julie van der Weele for FOLEON Are you looking for innovative ways to spice up your B2B content marketing strategy? You’re in the right place. Creating content that stands out from the crowd is no mean feat these days. Marketers and brands need to develop and deliver a content marketing strategy that gets their ideal customers' attention and encourages them to keep listening, watching, and waiting for the next content-related treat.  The team at Foleon is always super excited to share our content inspirations, and we especially enjoy it when we can show how they are aligned to a…

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Bad Data Is Ruining Your Ad Campaigns—Here’s How to Fix It

By in Marketing Tag , ,

by Timur Yarnall at MarketingProfs The days of spray-and-pray advertising are dead. They have been for a long time. These days, audience targeting is a critical part of any marketing campaign. Most marketers use Big Data—the decade's sexiest buzzword—to target prospects. The bad news is that Big Data is worthless unless it's of the highest quality. Unfortunately, most ad campaigns are fueled by irrelevant, untrustworthy data. Bad-quality data costs companies on average nearly $13 million per year, according to a Gartner survey. If you don't have high-quality data, you're in a lose-lose situation: You lose out on potential customers because of mistargeted ads, and…

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Intent Marketing: A Powerhouse for B2B Marketing

By in Lead Generation, Marketing Tag

By Anushree Bhattacharya at talkCMO.com Industry leaders consider intent marketing is a superpower in the hands of marketing leaders today. Business should launch their marketing efforts with an intent marketing approach in 2023. Over the years, there have been many different marketing efforts brands kept experimenting with to made marketing plans functional. However, with the evolving digital marketing landscape, many new marketing forms evolved, anticipating patterns of customer behaviors, their rising demands and enriching their experiences. To capitalize on the new marketing forms, brands must leave behind conventional marketing strategies and adopt the snowballing ones or the trending, which help…

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B2B Webinars: Why you should use them to grow your business

By in Marketing, Webinars Tag ,

by Manno Notermans for Think Orion Through webinars, B2B companies position themselves as experts within a particular area. What happens is that as the email list grows, other companies and businesses start to reach out to the webinar’s speaker. They ask for advice and guidance on specific topics. In this case, the host can have a high impact and can generate leads to convert them into customers.  According to Content Marketing Institute, in 2015, over 60% of B2B businesses included webinars in their marketing strategies.  However, to benefit from webinars, you need careful planning, strategy, and execution.  Since the sales price…

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How Much Harder Has Email Marketing Become?

By in Lead Generation, Marketing Tag ,

by Chad S. White for MarketingProfs I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules (184 vs. 120). The fourth edition's glossary contains 143% more terms (282 vs. 116). The fourth edition is more than three times longer (677 pages vs. 214), and it's been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists. That prompts the question: Has email marketing become…

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Top 15 Challenges Small Businesses are Facing Today

By in Business Management, Market Research, Sales Tag , , , , ,

by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…

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How Enterprises Can Overcome the Most Common B2B Marketing Challenges

By in Marketing Tag ,

by Swapnil Mishra at talkCMO.com B2B marketers are once again left to negotiate the erratic marketing environment in the upcoming year as they get ready for 2023. Effective marketing always necessitates extensive planning, implementation, and testing phases. A/B testing, creating buyer personas, and market research are all standard practices in the sector. The face of B2B marketing has rapidly changed over the last few years. B2B marketers are once again left to negotiate the unstable marketing environment in the upcoming year as they get ready for 2023. But staying on top of these difficulties is essential to achieve higher marketing…

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Qualitative and Quantitative Research for Small Business

By in Market Research, Marketing Tag , , , , ,

by the Business & IP Centre at the British Library If you’re a time-starved entrepreneur, there’s little doubt that market research can appear a daunting prospect. Where do you begin? You might already feel like there aren’t enough hours in the day as you attempt to establish your business, but it’s vital that you ring-fence some time to sit down and better understand your industry before you go ahead with new business ideas. Market research for small businesses broadly falls into two distinctive categories – qualitative research and quantitative research. Both of which have their own strengths, but when used together,…

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Understanding B2B Marketing Metrics: Common KPIs in B2B Marketing…and How to Use Them!

By in Marketing Tag , , , , , , ,
Understanding metrics

Looking to measure your B2B marketing success? Learn about the most common key performance indicators (KPIs) and how to use them effectively If you're a B2B marketer, you know that measuring the success of your marketing efforts is crucial. By tracking and analyzing key performance indicators (KPIs), you can gain valuable insights into the effectiveness of your campaigns and adjust your strategy accordingly. But with so many metrics to choose from, it can be challenging to know which ones to focus on. In this article, we'll explore the most common KPIs for B2B marketing and how to use them effectively.…

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