Category Marketing

Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]

By in Artificial Intelligence and Machine Learning, Marketing Tag , ,

by Erin Rodrigue for HubSpot AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we'll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Free Report: The State of Artificial Intelligence in 2023 Table of Contents Can AI-generated content impact my search ranking? The Limitations…

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10 Simple Ways to Get More B2B Leads From Instagram

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by David Morneau for MarketingProfs Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with your target audience. Also, Instagram doesn't just have a massive audience. Fully 83% of Instagram users use the platform for product discovery, and 130 million click on shopping posts monthly. Those are your potential leads. There are three main approaches to getting B2B leads: Creating awareness Building your reputation and expertise Building your community This article will share specific tools for each approach. A. Creating Awareness 1. Profile…

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Which Types of Social Media Posts Get the Most Interactions?

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by Ayaz Nanji for MarketingProfs Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.) made by its clients between April 2022 and June 2023. Live video posts garner the highest number of median interactions for businesses on Facebook, the analysis found. GIF posts garner the highest number of median interactions for businesses on Twitter/X. Reels garner the highest number of median interactions for businesses on Instagram. Businesses that post reels to both Instagram and TikTok tend…

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Building Conversations About The Future

By in Content Marketing, Marketing Tag , , , ,

by MARK DANCER for Mark Dancer on Flourishing Business Building Conversations About The Future With a little understanding and a lot of teamwork, distributors can start discussions today that will lead to a brighter tomorrow for the supply chain and beyond. MARK DANCER AUG 2, 2023 3 Share The diagram represents a key work process facilitated at the 2023 NAW BusinessOutside Innovation Forum. Recently, I had the honor of participating in an innovation retreat sponsored by the National Association of Wholesaler-Distributors’ (NAW) Institute for Distribution Excellence and attended by several leading distributor executives and industry thought leaders. Bart Tessel, NAW’s Chief Innovation…

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How the Pandemic Changed Marketing Channels

By in Marketing Tag , , , ,

by Christine Moorman, Jana Soli, and Michelle Seals for the Harvard Business Review The Covid-19 pandemic pushed companies to quickly adapt and respond to new customer requirements. One of the ways this dynamic was most apparent was in the marketing channels companies adopted to engage with and sell to customers. So, what changed? The latest version of The CMO Survey identifies five key trends gleaned from 314 U.S. marketing leaders. We also offer our analysis and recommendations to help marketers operationalize these trends. Channels are expanding. Nearly two-thirds (61%) of companies reported increasing the number of channels they use. While true across…

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We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads

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by Martina Bretous for HubSpot In early July, Instagram released its latest app Threads and immediately captured everyone’s attention. Thirty million people’s attention to be exact. Download Now: The 2023 State of Social Media Trends Within 10 days, Threads had reached a whopping 100 million active users, even trending on Twitter, the incumbent. Let’s dig into: What Threads is How to Create a Profile Key Features What It Might Mean for Marketers What is Threads? Launched in early July, Threads is Instagram’s text-based conversation app. Currently, the platform is fully integrated with Instagram, with users required to have an account to…

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B2B keyword research: A comprehensive guide

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by Tom Demers for Search Engine Land B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B umbrella.  Having worked with several B2B businesses to help drive millions of visitors along with real revenue and business value, I have developed a process for gathering a list of keyword targets to drive real leads, pipeline, and…

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How B2B Marketers Define ‘Revenue Marketing’

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by Ayaz Nanji for MarketingProfs B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a survey of 100 B2B marketers from North America. Some 97% of respondents say they are familiar with the term "revenue marketing." B2B marketers define revenue marketing as revenue generation through data-driven marketing, the alignment of Marketing with revenue goals, the integration of Sales and Marketing, and a focus on revenue as the ultimate goal. Respondents say the marketing responsibilities that fall under revenue marketing include demand generation, customer expansion, and…

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How To Use AI To Organize Content And Accelerate The Customer Journey

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , , ,

BY BRUCE MCKENZIE for Biznology More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it so buyers can easily find what they’re looking for. New AI-powered solutions are changing the way that content can be organized and presented to accelerate the customer journey. Buyers responding to a recent Demand Gen survey urged B2B vendors to “ditch the traditional style of organizing…

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B2B Research Methods 101: How to Start Reading Customers’ Minds

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By Gisella Tan for Contently Customers can surprise you. Are you planning on launching an awesome new product feature? Shoppers might hate the added complexity. Collaborating with an influencer on a March Madness giveaway? You could find yourself in the center of a culture war. To avoid these common pitfalls that plague brands, you’ll need to add B2B research methods to your marketing toolkit. By uncovering key insights about your customers, you’ll not only understand what makes them tick, but you’ll also discover new opportunities to deliver a better customer experience. There’s no doubt that companies who know their customers inside and…

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