Category Marketing

How Much Harder Has Email Marketing Become?

By in Lead Generation, Marketing Tag ,

by Chad S. White for MarketingProfs I celebrated the 10-year anniversary of the first edition of my book, Email Marketing Rules, last month by releasing an updated and greatly expanded fourth edition. Here are a few stats: The fourth edition has 53% more must-follow and recommended rules (184 vs. 120). The fourth edition's glossary contains 143% more terms (282 vs. 116). The fourth edition is more than three times longer (677 pages vs. 214), and it's been separated into two volumes—one focused on the 184 rules, and the other focused on strategic frameworks and checklists. That prompts the question: Has email marketing become…

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Top 15 Challenges Small Businesses are Facing Today

By in Business Management, Market Research, Sales Tag , , , , ,

by Joshua Sophy for SmallBizTrends.com Starting a business can be an exhilarating time but for many small business owners, however, it can also be a time filled with many challenges. Many small business owners find some of their biggest business challenges due simply to the lack of knowledge. While success is never guaranteed in business, careful preparation can help ensure a small business’s survival in the long run. Why Do So Many Small Businesses Fail? Business leaders fail due to inadequate planning or a flawed business model. Without a clear strategy, it can be difficult to sustain operations, especially when budgets are…

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How Enterprises Can Overcome the Most Common B2B Marketing Challenges

By in Marketing Tag ,

by Swapnil Mishra at talkCMO.com B2B marketers are once again left to negotiate the erratic marketing environment in the upcoming year as they get ready for 2023. Effective marketing always necessitates extensive planning, implementation, and testing phases. A/B testing, creating buyer personas, and market research are all standard practices in the sector. The face of B2B marketing has rapidly changed over the last few years. B2B marketers are once again left to negotiate the unstable marketing environment in the upcoming year as they get ready for 2023. But staying on top of these difficulties is essential to achieve higher marketing…

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Qualitative and Quantitative Research for Small Business

By in Market Research, Marketing Tag , , , , ,

by the Business & IP Centre at the British Library If you’re a time-starved entrepreneur, there’s little doubt that market research can appear a daunting prospect. Where do you begin? You might already feel like there aren’t enough hours in the day as you attempt to establish your business, but it’s vital that you ring-fence some time to sit down and better understand your industry before you go ahead with new business ideas. Market research for small businesses broadly falls into two distinctive categories – qualitative research and quantitative research. Both of which have their own strengths, but when used together,…

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Understanding B2B Marketing Metrics: Common KPIs in B2B Marketing…and How to Use Them!

By in Marketing Tag , , , , , , ,
Understanding metrics

Looking to measure your B2B marketing success? Learn about the most common key performance indicators (KPIs) and how to use them effectively If you're a B2B marketer, you know that measuring the success of your marketing efforts is crucial. By tracking and analyzing key performance indicators (KPIs), you can gain valuable insights into the effectiveness of your campaigns and adjust your strategy accordingly. But with so many metrics to choose from, it can be challenging to know which ones to focus on. In this article, we'll explore the most common KPIs for B2B marketing and how to use them effectively.…

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Cost Per Action (CPA) versus Cost Per Mille (CPM)

By in Marketing Tag , , ,

As a marketer, it's essential to know the difference between Cost Per Action (CPA) and Cost Per Mille (CPM). Both are popular pricing models that digital advertising platforms use, but they serve different purposes. CPA, also known as Cost Per Conversion, is a pricing model where an advertiser pays for a specific action taken by a user, such as making a purchase, filling out a form, or subscribing to a newsletter. The advertiser only pays when the user performs the desired action, making it a performance-based pricing model. CPA is ideal for advertisers who want to measure the effectiveness of…

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Handy Marketing Acronyms

By in Marketing Tag , , , , , , , , , ,

Marketing is a field filled with terms, phrases, and acronyms that can be confusing to those who are not familiar with the industry. In this article, we outline some of the most commonly used acronyms in marketing and their meanings. ROI: Return on Investment. This is a measure of the profitability of an investment, calculated by dividing the net return by the cost of the investment. In marketing, ROI is used to determine the effectiveness of a particular campaign or strategy. CPA: Cost Per Action. This is a metric used to measure the cost of a specific marketing action, such…

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