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Virtual Training for Onboarding: Engaging, Effective, and Secure Employee Integration

By in Training Tag , ,

By Rob Porter for HR Daily Advisor Susan’s two friends, Meg and Alex, have embarked on new job journeys, but their experiences couldn’t be more contrasting. Meg is facing a challenging start, expressing her dissatisfaction with a rough onboarding process and a lack of connection to the company. On the other hand, Alex is thriving in her new role, enthusiastically describing a great experience. She attributes this positive start to the company’s innovative use of technology for onboarding, which has not only kept her engaged but also well-informed and connected from the very beginning. As the HR director, it’s crucial…

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The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

By in Uncategorized Tag , ,

by Dave Purdy for MarketingProfs Engaging interviews lie at the heart of captivating podcasts, radio shows, and similar types of content. Interviews can captivate audiences, spark thought-provoking discussions, and offer unique insights into the minds of fascinating people. A great podcast or radio interview's fundamental pillar is authenticity, which involves actively listening, being engaged, and staying curious. Moreover, you need to conduct thorough research and have a loose outline of the interview to ensure there are no awkward breaks and to steer the conversation back on track if it gets derailed. The art of interviewing extends beyond conducting a rigid Q&A session.…

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Craft a Compelling Personal Brand for Small Business Success

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BY TIM MADDEN for INC. In a fiercely competitive small business landscape, the key to success extends beyond traditional marketing strategies. If you've overlooked the significance of establishing a personal brand as a small business owner, it's high time to reassess your approach. As small businesses face challenges and uncertainties, building a strong personal brand can provide the edge you need to thrive. While branding advice can sometimes seem vague, here are some practical steps to help you craft a compelling personal brand for your small business: Define your purpose When developing your personal brand in the small business world,…

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The Power of Context in B2B Buying, and What That Means for Marketers

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by B2B Marketing Directions The context in which people consider buying something has a significant impact on how the buying decision is made and on what is (or isn't) ultimately bought. Hundreds of research studies conducted by cognitive scientists over the past four-plus decades have shown that contextual factors can affect everything from how we react to marketing messages and offers, to how we perceive specific products or services, to how we make buying decisions. More recently, neuroscientists have used functional MRI technologies to identify the specific areas of the brain that are activated under various decision-making conditions. This research…

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From Traditional B2B Company to A.I.-First Firm

By in Artificial Intelligence and Machine Learning Tag ,

BY MOHAMMAD TAREEQ for INC. Disruptions in business are inevitable. Some are natural, while others are manufactured. Take Covid-19, for example. It forced decision makers to reevaluate their strategies and business models. In some cases, it meant ditching the entire blueprint. Be it the surge of data in the last decade, the rise of information technology in the early '90s, or the adoption of mass media in the late 19th and 20th centuries, every disruption brought forth an unconformity that marked the evolving economic landscape. And who survived these changes? The early adopters and the innovators who dared to take a chance. What, then, marks this decade?…

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Reimagining HR: The Role of AI in Modern Organizations

By in Artificial Intelligence and Machine Learning, Human Resources

By Raghu Ravinutala by HR Daily Advisors In the ever-evolving landscape of today’s business world, organizations are in constant search for innovative ways to enhance efficiency and elevate the employee experience (EX). HR leaders have come to recognize the imperative need to pivot away from traditional EX strategies and embrace AI-powered approaches that align with the evolving demands of their workforce. In the not-so-distant past, the adoption of technologies like conversational AI to enhance employee engagement unfolded as a gradual process. The emergence of generative AI has accelerated this adoption, effectively addressing the challenges that once impeded the full potential…

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How to Adapt Your Team Management for the Busy Holiday Season

By in Business Management

BY YOUNG ENTREPRENEUR COUNCIL for INC. The final quarter of the year is often one of the most difficult for managers of any business. On top of vacations and time off, there are likely to be absences due to sickness, weather events, and even stress. This can wreak havoc on your plans and cause additional strain on the remaining team members. I have to take the threat of these problems seriously in my industry of custom home construction due to the strict order in which many tasks have to be done and the number of specialists involved. I've worked for many years to…

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How to Train Your ChatGPT — A Marketer’s Guide

By in Artificial Intelligence and Machine Learning Tag

by Ankit Vora for HubSpot If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If you want to get the best results, you’ll need to invest time in training the algorithm. Think of ChatGPT like an intern. If it’s their first day, they won’t know exactly how to get the job done. However, with practice and clear instructions, you’ll be amazed by what they can accomplish. Free Report: The State of Artificial Intelligence in 2023 Our guide on how to train ChatGPT will…

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The Modern Marketer’s Guide to Retargeting and SEO

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BY MARC EMMER for INC. Navigating the challenge of customers showing initial interest only to drift away is a common conundrum in the digital realm.  Surprisingly, research reveals that an overwhelming 98 percent of site visitors never make a second appearance. But what if there was a strategy, a digital magnet of sorts, that could recapture these fleeting engagements?  Enter retargeting. The efficacy of retargeting is underscored by striking data: Ads targeted at previous visitors are three times more likely to be clicked than those aimed at new audiences.  More than just a tool, retargeting stands as a cornerstone strategy to amplify website traffic and boost conversion rates, seamlessly intertwining…

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The Benefits of AI Cold Calling [+Tips and Best Practices]

By in Information Technology Tag ,

by Anna Rubkiewicz for HubSpot AI’s footprint in the business world has been steadily increasing year over year. Gartner predicts that, by 2026, one in ten interactions originally handled by human agents will be automated through tech. One of the areas where AI is already gaining traction is cold calling. In this article, we'll explore AI cold calling and how it helps sales departments boost their efficiency. Download Now: The State of AI in Sales Table of Contents What is AI cold calling? The Benefits of AI Cold Calling AI Cold Calling Tools AI Cold Calling Best Practices What is AI…

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